Smart Axiata unveiled as Major Cineplex’s Title Sponsor

Phnom Penh, 20th October 2017: Smart Axiata, Cambodia’s leading mobile operator and Major Cineplex announced a 3-year partnership, granting Smart exclusive branding rights at all of Major Cineplex’s cinemas in the country. The partnership will cover Major’s cinemas at AEON Mall 1, Sorya Mall Centerpoint and soon AEON Mall 2 in Phnom Penh as well as in Siem Reap. Smart customers are expected to gain multiple benefits such as priority ticketing lanes, ticket discounts, free monthly tickets, invitations to special screenings, VIP lounge access and more.

“While Smart is very active in the entertainment scene by organizing world-class concerts, promoting local music talent and introducing new lifestyle propositions to our customers, we are thrilled about this partnership and the many possibilities that will come to fruition with it,” said Thomas Hundt, Smart Axiata’s Chief Executive Officer.

“In addition to our recent partnerships with iflix, JaikonTV and Sabay to bring entertainment content to Cambodians at a fingertip at affordable costs, we believe this alliance with Major will bring even greater enjoyment and choice to our joint customers,” Thomas added.

As part of the agreement, many new, exciting offerings will be introduced over the next few weeks:

• Smart StreamOn 8 customers will get one free 2D movie ticket per month, redeemable on Wednesdays at any Major Cineplex cinema;
• SmartVIP customers will enjoy 20% discount on VIP theatre tickets as well as access to Major Cineplex’s VIP lounges;
• SmartVIP customers will be able to purchase movie tickets on Tuesdays and Wednesdays at only 1 USD for 2D movies or only 2 USD for 3D movies at all Major Cineplex cinemas;
• All Smart customers will enjoy priority ticketing lanes at all Major Cineplex cinemas;

Chy Sila, Major Cineplex Director, called the collaboration a proud moment and looks forward working with Smart to help bring the best movies to more Cambodians: “We are delighted to begin this new journey with Smart, which we are sure will result in some exciting times ahead.”

“We were looking for a fun, dynamic brand with a young spirit, and we believe that Smart has what it takes to achieve greater heights with us. Since we opened our first cinema, the number of people coming to enjoy the best movie-watching experience has continued to rise, and we are confident that today’s announcement will help to ensure more excited movie fans for the future,” he added.