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Chief Executive Officer

Ziad has been appointed as Smart Axiata Chief Executive Officer in January 2023. He has extensive experience in managing and accelerating telecommunication business growth in various markets including Jordan, Bangladesh, and Italy.

He also has a proven track record of establishing, managing, and expanding telecommunications operations, including cellular business, fixed lines, and broadband network integration. Ziad also has immense experience in the fields of information technology, customer service, and retail operations.

Prior to joining Smart, he held key management positions in several communication technology companies. He was the Chief Technology Officer at Wind Telecommunications before becoming the Chief Executive Officer of the Digital Communications Brand Banglalink in Dhaka, Bangladesh. He has spent the last seven years as the Chief Executive Officer of Jordan’s leading mobile network provider Umniah Mobile, Jordan’s fastest-growing telecom operator in record time.

Ziad holds a master’s degree in Electrical and Computer Engineering from the Budapest University of Technology and Economics.


Chief Financial Officer

Aida joined Smart Axiata as our Chief Financial Officer in April 2022. Prior to taking up the role, Aida has served as Director of Finance at edotco Malaysia and Head of Strategic Finance at edotco Group. More than 25 years’ experience in telecommunication industries, Aida has held multiple leadership positions within Axiata Group and was once the Head of Corporate Finance at Dialog Axiata (Sri Lanka). Her roles has varied from M&A, Performance Management, Risk Management, Corporate Finance, Finance Operation, Cost Management and Group Business Planning. During the demerger of Telekom Malaysia and TM International back in 2008, she was the Head of Group Business Planning at Axiata Group.

Aida holds Bachelor of Arts, Hon (Accountancy Studies) from University of Exeter, United Kingdom and completed leadership programs with INSEAD and Harvard Leadership Program from Harvard Business Publishing under Axiata Talent Program.

Mrs. Mila Jivkova Kusheva

Chief Marketing Officer

Mila joined Smart Axiata as Chief Marketing Officer at the beginning of 2021. Over the course of her career, Mila has accrued broad experience in the telecommunications industry, having worked for three multinational telecom groups – OTE, Deutsche Telecom and Norwegian Telenor. Her roles have varied from business analysis and product development to customer lifecycle and value management, digital interactions and channel development. Mila was previously the Marketing Director at Telenor Bulgaria and Telenor Hungary.

As a marketeer at heart, Mila is dedicated to designing customer-centric propositions that add value to people’s lives through simplicity and efficiency. Teamwork and cross-functional engagement are key principles that Mila follows in her everyday professional life. She believes that overall market performance can be improved by developing and advancing the capabilities and skills of her team.

Mila holds a master’s degree in Diplomacy and International Relations from the University of Sofia and a Black Belt certification. She also has postgraduate degrees in Innovation in the Digital Economy from INSEAD and Strategy Execution from London Business School.

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