Phnom Penh, 21st December 2018: Smart Axiata scored another ‘FIRST’ in market, right before the end of the year by becoming Cambodia’s first mobile operator to commercially launch embedded SIM (eSIM). This comes just few days after Smart’s introduction of Smart Wi-Fi Calling, a Voice over Wi-Fi service that enables all Smart customers to make as well as receive calls and SMS over any Wi-Fi hotspot worldwide.

From tomorrow , Smart subscribers can sign up for Smart eSIM at Smart Shop Monivong. All Smart customers with an eSIM-supported device can enjoy simple onboarding and use of two mobile numbers. Supported devices include the latest iPhones – iPhone XS, XS Max and XR. More device manufacturers will introduce eSIM in the coming months with onboarding made possible at Smart Shops nationwide.

eSIM is a global SIM standard that enables customers to load their SIM profiles without having to insert a physical SIM card into their device. eSIMs are also a key aspect of mobile powered Internet of Things (IoT) and connected devices which require out-of-the-box network connectivity at scale.

Thomas Hundt, Chief Executive Officer of Smart Axiata, called the launch of eSIM another major landmark in Smart’s journey towards becoming Cambodia’s Digital Champion. We aim to be the most preferred gateway into the world of digital services as well as innovative digital lifestyle brand.

“eSIM is a key enabler to the next wave of technology that will further enrich our lives. Smart is proud to announce today that our subscribers will be able to enjoy this new service and all its benefits. Unlike other eSIM launches that are enabled through application-based solutions, Smart subscribers will enjoy the full native eSIM experience as prescribed by standards of international industry associations such as the GSMA. With this launch, we are putting Smart and Cambodia into the club of the most advanced countries worldwide.

“Following the general introduction of Smart eSIM to the latest Apple iPhones and other currently supported devices tomorrow afternoon, eSIM will also extend to other devices like laptops, toys as well as even cars, refrigerators and a wide range of other IoT devices and sensors in future,” Thomas added.

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