About the Event:
Deal Acceleration & Closing Techniques is a half-day workshop designed for startups and SMEs looking to strengthen their sales capabilities and improve their ability to convert business opportunities into successful deals.
Led by Ms. Petra Wagner (Entrepreneur-in-Residence), the session will help founders and business owners develop practical skills to navigate business-to-business (B2B) sales conversations, understand buyer decision-making, handle objections with confidence, and move opportunities toward successful outcomes.
Participants will gain hands-on experience through practical frameworks, interactive discussions, and role-play exercises to improve their sales conversations, strengthen customer relationships, and confidently close deals.
Event Agenda:
- 08:00 – 08:30 | Registration & Welcome
- 08:30 – 09:00 | Program Overview
- 09:00 – 09:15 | Session 1: How to Run a First Sales Conversation?
- 09:15 – 09:30 | Session 2: Decision-Making Inside the Buyer's Mind
- 09:30 – 10:00 | Session 3: How to Handle Objections
- 10:00 – 10:15 | Break
- 10:15 – 10:45 | Session 4: How to Structure Next Steps in Sales Conversations
- 10:45 – 11:30 | Session 5: How to Close Deals with Clarity and Confidence
- 11:30 – 11:50 | Activity: Role Play in Closing a Sales Conversation
- 11:50 – 12:00 | Wrap-Up & Feedback Survey
Note: Agenda is tentative and subject to change if necessary.
Who Should Attend?
This training is designed for:
- Startup founders or co-founders
- Business leaders and decision-makers
- Team members at lead/manager level with strategic responsibilities
It is ideal for businesses that:
- Have a product or service in the market
- Are actively engaging with customers or pursuing B2B sales opportunities
- Want to strengthen their sales conversations and negotiation skills
- Are looking to improve customer engagement, overcome objections, and increase their deal conversion rate
Event Details:
- Date: 04 August 2026
- Time: 8:00 AM – 12:00 PM
- Location: Smart Startup Space
- Map: https://maps.app.goo.gl/iUiAa4h8fZQsarcp8
- Language: English
- Format: Half-day interactive workshop (theatre seating, group work, peer discussion, and practical exercises)
- Seat Limitation: Only 25 seats available Maximum 1 participant per MSME/digital startup (co-founder OR lead/manager-level staff only)
- Registration Deadline: 31 July 2026
- Register Here: https://forms.office.com/r/DDTs6gSxxr?origin=lprLink
About Smart Startup Space
Smart Startup Space is Smart Axiata’s initiative to propel the entrepreneurial landscape of Cambodia. It’s a dynamic, purpose-driven space designed to nurture the next generation of digital innovators in Cambodia. We believe in startups, innovators, and entrepreneurs at all levels across Cambodia. Their ideas, beliefs, and bold actions inspire us. Become a Member of Smart Startup Space Become a member of our community today to unlock exclusive benefits and opportunities that will take your business to the next level.
If you are interested as Smart Startup Space Member!
Let’s grow, innovate, and build the future together.
Visit us at Smart Startup Space
- Working hour: Monday - Friday 9am – 7pm
- Address: 1st Floor of Connexion Building, Koh Pich, Corner of Koh Pich Street, and Park Ave, Phnom Penh.
- Link to Google Map: https://maps.app.goo.gl/7oDGY7eAxm1BJWwv6
For any inquiries, contact us on Telegram at http://t.me/smartstartupspace (@smartstartupspace) or find us on Facebook: https://web.facebook.com/smartforcambodia.

