- To ensure retention of the prepaid customer base through focused proactive and reactive measures for churn control & revenue growth. This includes ring-fencing of the base, driving cross sell & up sell, product/ offering corrections, designing and ensuring implementation and execution of the CLM strategy thereby ensuring benchmark compared to competition offering.
- To increase the Revenue Market Share of the organization by creating stickiness and distinct service differentiation that can support the organization’s vision and objectives.
- To lead all aspects of campaign management including planning & design, defining Segment targeting, offering design, Impact forecasting, campaign configuration, execution, success reporting and governance.
- Responsible for subscriber base movement & MoM Campaign impact, Revenue earning subscribers’ (RES) growth.
- Identify market trends and key opportunities for upsell & cross sell with other products & services across channel & geographies
Strategic
- Responsible for designing and GTM planning for new campaigns as per B/S and mkt needs
- Responsible for leading and support strategic related initiatives with across ver-tical teams
- To develop platform for future readiness with proper business cases
- To guide & motivate the different teams to innovate existing campaigns on market realities and demands
Operational
- Monitor & review campaigns objective and targets with actuals, intervene proactively and act as an escalation point to ensure results as per business cases
- Build a strong feedback mechanism through continuous engagement with different teams to re-view existing & proposed campaigns
- Responsible for working with cross functional teams like Retail, MT, Sales, Brand, CSR, CTIO & Finance to drive campaign launch & ensuring error free accurate targeting.
- Increase business revenue and manage end to end customer lifecycle through focused proactive & reactive measures/loyalty program to control voluntary, involuntary & value churn.
Developmental
- Keep high levels of team engagement with platform service provider & CIO team
- Continuous validation & UAT of existing features to ensure platform concerns are highlighted at right time
- Building capabilities for future campaigns by timely raising DOC, new profile re-quest, feature change or system enhancement