In response to the humanitarian impact of the recent Cambodia–Thailand border conflict, Smart Axiata today announced the launch of a $1,000,000Relief and Recovery Fund to support displaced civilians, frontline military personnel, and their families in regaining stability and rebuilding their lives.
As part of its long-standing commitment to “Advancing People and Communities,” one of its core sustainability pillars, Smart Axiata has remained actively engaged in delivering emergency assistance since the onset of the conflict.
“Smart Axiata, as a long-established Malaysian investment company in Cambodia, stands shoulder to shoulder with the Cambodian people in moments of both hardship and healing,” said Ziad Shatara, CEO of Smart Axiata. “This fund is not just a financial contribution—it is a reflection of our unwavering belief in the strength and spirit of Cambodia. It symbolizes our deep commitment to helping rebuild lives, restore dignity, and bring hope to those who have suffered. We are profoundly grateful to the local authorities for their tireless coordination and support. Our hearts go out to the families of civilians who tragically lost their lives—we honor their memory. And we salute the bravery and sacrifice of the Royal Cambodian Armed Forces and their families, who stood with courage at the frontlines to protect Cambodia. As a company deeply rooted in Cambodia, we are here not only to connect—but to care, to uplift, and to walk every step forward together.”
Ongoing Humanitarian Support
To date, Smart Axiata has delivered over 13,000 emergency food packages across impacted provinces and military posts, including:
- 6000 packages to evacuees and 2500 to frontline military force and their family in Preah Vihear Province
- 3,000 packages to evacuees during the conflict and 1,500 additional packages currently on route to Oddar Meanchey
Each package contains essential food supplies to help meet basic nutritional needs during this challenging time. In response to the urgency, Smart mobilized its employees to support the purchasing, packaging, and delivery of essential goods to the areas where needs were most critical.
Stay Connected with the “DataWithYou”
Starting 1 August, all Smart customers—Prepaid and Postpaid—will receive 3,333MB of mobile data to help them stay connected with their families, access important news, and participate in the nation’s rebuilding efforts.
The “DataWithYou” is available across all 25 provinces of the Kingdom of Cambodia, supported by over 4,200 Smart sites nationwide, ensuring reliable coverage wherever you are.
About the $1,000,000 Relief and Recovery Fund
This new $1,000,000 fund will build on current support and focus on both immediate and long-term needs. The fund will be governed by an independent Board of Trustees to ensure transparency, accountability, and alignment with community priorities.
- Key Focus Areas Include:
- Emergency Relief & Shelter
- Livelihood Recovery & MSME Support
- Digital Connectivity & Education Access
- Health, Mental Health, and Social Healing
Progress and impact reports will be made available in both Khmer and English on Smart Axiata’s digital platforms. The fund structure is designed to remain needs-based, transparent, and flexible, allowing for reallocation if actual spending is below the allocated amount.
Smart Axiata will continue to engage with local authorities, NGOs, and community leaders to ensure the relief and recovery process is inclusive, efficient, and meaningful for all affected