Smart Logo
About Smart

About Smart

Smart Axiata is more than a telecommunications provider—we are a dedicated partner in building a sustainable and inclusive future for Cambodia. Sustainability lies at the core of our operations and business strategy. Guided by our four sustainability pillars—Advancing Digital Society, Advancing a Green Economy, Advancing Our People and Communities, and Driving Governance and Risk—we aim to create a resilient digital ecosystem that empowers individuals, protects the environment, and supports long-term national development.

As a subsidiary of Axiata Group Berhad, one of Southeast Asia’s leading telecommunications groups, Smart is a key Malaysian enterprise partially owned by a sovereign wealth fund of the Government of Malaysia. Smart benefits from both regional expertise and global standards. This strong backing reinforces Smart’s commitment to delivering world-class services while contributing to Cambodia’s digital and economic transformation.  

Smart’s reputation as a trusted innovator is backed by a history of technological firsts in Cambodia. It was the first to roll out 4G LTE in 2014 and progressively introduced more advanced networks, like 4G LTE Advanced in 2016 and 4G LTE Advanced Pro with HD Voice a year later. The brand’s commitment to data network superiority was further cemented with the premiere of its 5G live showcase in 2019, a bold step towards next-generation connectivity.

Smart places significant emphasis on improving customer experiences. Ongoing efforts in service optimization ensure that offerings are not just secure and user-friendly but also attuned to the evolving needs of its customers. The goal is to enhance satisfaction through every touchpoint of the customer journey.

Smart’s ethos extends beyond service provision to corporate social responsibility. With a team of over 1,000 committed professionals, Smart is dedicated to delivering unparalleled products and services while actively engaging in environmental conservation and community development. Their contribution to societal enrichment is matched by a commitment to transparent governance, ensuring that stakeholders consistently observe Smart Axiata as a model of integrity and reliability.

Smart is not just connecting Cambodia to the world; it is actively creating a future where technology is interwoven with the fabric of everyday life, driving the country towards its vision of becoming a higher income country by 2050. 

Live. Life. Be Smart. 

About Us

Corporate information

0 / 5

Values and identity

Smart Axiata’s mission, vision and core values are the guiding principles for making sure everyone at Smart is on the same page. All of us at Smart align ourselves with the company’s high standards and ambitious goals to create an environment that cultivates the right values.

Governance

Smart Axiata is fully committed to the highest standards of governance and integrity in its pursuit of the company’s mission and vision. We recognize the importance of governance, and our board and board committees play an active role in administering and reviewing Smart’s governance practices and framework to ensure its relevance and ability to meet future challenges.​

Procurement

​To ensure products and services meet our quality requirements and are obtained at the best price from qualified bidders in a fair, open and transparent manner.​

The team

Get to know the talented individuals driving our vision forward and shaping the success of our organization​.

Awards

 Discover the recognition and accolades that highlight our commitment to excellence and innovation.​

Values and identity
Governance
Procurement
The team
Awards
https://smartaxiata-website-prod-v2.s3.ap-southeast-1.amazonaws.com/Values_and_Identity_Banner_1920_px_x_675_px_SEO_b479c45ea0.png

Values and identity

Smart Axiata’s mission, vision and core values are the guiding principles for making sure everyone at Smart is on the same page. All of us at Smart align ourselves with the company’s high standards and ambitious goals to create an environment that cultivates the right values.

https://smartaxiata-website-prod-v2.s3.ap-southeast-1.amazonaws.com/Governance_Banner_1920_px_x_675_px_New_Artwork_26c6cf0d0d.png

Governance

Smart Axiata is fully committed to the highest standards of governance and integrity in its pursuit of the company’s mission and vision. We recognize the importance of governance, and our board and board committees play an active role in administering and reviewing Smart’s governance practices and framework to ensure its relevance and ability to meet future challenges.​

https://smartaxiata-website-prod-v2.s3.ap-southeast-1.amazonaws.com/Procurement_Banner_1920_px_x_675_px_SEO_5937fb831a.png

Procurement

​To ensure products and services meet our quality requirements and are obtained at the best price from qualified bidders in a fair, open and transparent manner.​

https://smartaxiata-website-prod-v2.s3.ap-southeast-1.amazonaws.com/The_Team_Banner_1920_px_x_675_px_SEO_7de7fb45b1.png

The team

Get to know the talented individuals driving our vision forward and shaping the success of our organization​.

https://smartaxiata-website-prod-v2.s3.ap-southeast-1.amazonaws.com/Awards_Banner_1920_px_x_675_px_SEO_e029909091.png

Awards

 Discover the recognition and accolades that highlight our commitment to excellence and innovation.​

CSR & Sustainability

Embracing CSR and sustainability for a better tomorrow

Our framework

Our management approach to sustainability is aligned with that of Axiata Group and is based on the four Sustainability Pillars model.

    Our framework

    CSR initiatives

    Discover our ongoing projects aimed at promoting environmental responsibility, digital inclusion, social impact and sustainable practices.

      CSR initiatives

      Sustainability reports

      Find out about our ongoing sustainability efforts in Cambodia.

        Sustainability reports

        Impact stories​

        Inspiring stories of change, progress and positive impact in our communities and beyond.​

          Impact stories​

          Protect Cambodian children

          Report it, don’t ignore it.​

            Protect Cambodian children
            Press Releases

            Our latest updates

            Standing with Cambodia: Smart Axiata Launches $1,000,000 Relief & Recovery Fund
            Standing with Cambodia: Smart Axiata Launches $1,000,000 Relief & Recovery Fund August 01, 2025

            In response to the humanitarian impact of the recent Cambodia–Thailand border conflict, Smart Axiata today announced the launch of a $1,000,000Relief and Recovery Fund to support displaced civilians, frontline military personnel, and their families in regaining stability and rebuilding their lives.

            Smart Announces Leadership Transition in September: Ziad Shatara Appointed CEO of Robi Axiata in Bangladesh, Ritesh Kumar Singh to Take Over as Smart Axiata CEO
            Smart Announces Leadership Transition in September: Ziad Shatara Appointed CEO of Robi Axiata in Bangladesh, Ritesh Kumar Singh to Take Over as Smart Axiata CEOJune 24, 2025

            Smart Axiata announces a leadership transition in September as current CEO Ziad Shatara has been appointed to lead Robi Axiata in Bangladesh. This marks a new chapter in his distinguished career within the Axiata Group, following nearly three years of outstanding leadership at Smart.

            Smart Axiata Launches ‘Smart Cybersecurity Add-On’ to Strengthen Customer’s Online Safety
            Smart Axiata Launches ‘Smart Cybersecurity Add-On’ to Strengthen Customer’s Online SafetyJanuary 28, 2025

            In today’s digital world, the internet plays a vital role in our lives. While rapid technological advancements create new opportunities for users, they also bring growing risks.

            Smart Axiata Fuels Cambodia’s Digital Growth with Extensive Network Rollout of Over 400 Sites in 2024
            Smart Axiata Fuels Cambodia’s Digital Growth with Extensive Network Rollout of Over 400 Sites in 2024January 23, 2025

            Smart Axiata, one of Cambodia’s leading integrated ICT solutions and telecommunications providers, has announced a significant milestone in its commitment to advancing digital connectivity across Cambodia. In 2024, the company successfully commissioned an additional 475 Base Transceiver Stations, pushing the total to over 4,000 sites throughout the country. This notable expansion marks a major step in enhancing the quality and reach of mobile connectivity for millions of Cambodians.

            Notices

            Information about our services

            Privacy Notice

            Privacy Notice

            All our activities are underpinned by our T.R.U.S.T principles of being Transparent, respecting your Rights, in our Use of your personal data, through robust cyber Security practices and we take due care when Transfer of your personal data is required.

            Learn more
            Internet Fair Use Policy

            Internet Fair Use Policy

            The Smart Internet Fair Use Policy – (“Fair Use Policy”) – sets forth rules for Smart subscribers in regard to the usage of the internet service provided by Smart (“Smart Internet Service”).

            Learn more