Senior B2C Proposition Specialist

We are looking for a data-savvy professional to help us understand customer needs, spot market opportunities, and drive business growth. This role uses research and data analysis to guide the development and improvement of products and services. You’ll also investigate unusual trends in performance and support decisions with strong evidence.

Data driven proposition design

• Leverage customer segmentation, usage patterns, churn data, and NPS to inform proposition design.
• Translate data insights into actionable recommendations to improve commercial performance.
• Monitor competitor moves and industry trends to benchmark and differentiate Smart’s offerings.
• Recommend improvements to products and services based on data.

Customer and market analytics

• Research market trends and customer behaviour to find new business opportunities.
• Analyse complex data to uncover actionable insights
• Design research methods to test new product or service ideas.
• Leverage customer segmentation, usage patterns, churn data, and NPS to inform proposition design.
• Translate data insights into actionable recommendations to improve commercial performance.
• Monitor competitor moves and industry trends to benchmark and differentiate Smart’s offerings.
• Create clear reports and visualizations to present findings.
• Detect unusual performance issues and investigate root causes.
• Set up feedback tools to learn from customers and improve offerings.

Business Case & Financial Evaluation

• Develop detailed business cases for new offers and strategic initiatives, including revenue forecasting, cost modelling, and ROI estimation.
• Work closely with Finance and Commercial Planning to validate assumptions and secure internal approvals.
• Recommend pricing strategies based on margin, customer elasticity, and market bench-marks.

Post-Launch Performance & Optimization

• Track and analyse performance KPIs (acquisition, ARPU uplift, churn, ROI).
• Conduct post-launch reviews to assess actual vs. forecasted performance.
• Iterate on offers and campaigns to maximize long-term value and improve retention.
• Coordinate with Digital, Sales, Customer Care, Product, and Network teams to ensure timely and successful launches.
• Work with teams across the company to turn data into strategic plans.

Education & Qualification: 

• Bachelor’s/master’s degree in business Analytics, Market Research, Economics, Statis-tics, or related field.
• 2–5 years’ experience in market research, strategy, or data analysis.
• Proven ability to use data to support business decisions and growth.
• Skilled in Excel and data tools like Power BI or AI-based analytics.
• Experience with statistical tools and anomaly detection.
• Analyse the impact of changes to products or services.

Working Experience:

• Bachelor’s/master’s degree in business Analytics, Market Research, Economics, Statis-tics, or related field.
• 2–5 years’ experience in market research, strategy, or data analysis.
• Proven ability to use data to support business decisions and growth.
• Skilled in Excel and data tools like Power BI or AI-based analytics.
• Experience with statistical tools and anomaly detection.
• Analyse the impact of changes to products or services.

Specific Skills: 

• Background in telecommunications or tech industry.
• Certifications in Project management, analytics or market research.
• Experience with customer journey mapping or UX research.
• Familiar with survey design and feedback collection.
• Experience monitoring product performance and troubleshooting issues.

Thank you for your interest in joining Smart Axiata! To apply, please fill out the application form and upload your CV in DOC, DOCX, or PDF format (up to 3MB).

Kindly note that only shortlisted candidates will be contacted. We appreciate your time and effort in applying and look forward to reviewing your application.

For any inquiries, feel free to reach out to us at [email protected].