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CCO - B2C Mobile Proposition

Senior Prepaid Proposition Specialist

Full time  |  Open positions: 1  |  Location: Phnom Penh
Deadline: September 30, 2025
About Smart Axiata

Smart Axiata is Cambodia’s leading mobile telecommunications provider, proudly connecting over 8 million customers across the country. As a member of the Axiata Group—one of Asia’s largest and most respected telecom groups—we’re more than just a tech company. We are a people-driven, purpose-led organization committed to shaping the digital future of Cambodia.

At Smart, we believe our people are our greatest strength. We foster a culture of innovation, agility, and continuous learning, empowering individuals to grow, lead, and make meaningful impact. From launching cutting-edge technologies like 5G to driving digital inclusion and sustainability, working at Smart means being part of something bigger.

Join us to thrive in a dynamic environment where your ideas matter, your growth is supported, and your work helps build a smarter, more connected Cambodia.

Job Purpose

The Senior Prepaid Proposition Specialist is to help us understand customer needs, spot market opportunities, and drive business growth. This role uses research and data analysis to guide the development and improvement of products and services. You’ll also investigate unusual trends in performance and support decisions with strong evidence.

Job Responsibilities

Data driven proposition design

  • Leverage customer segmentation, usage patterns, churn data, and NPS to inform proposition design.
  • Translate data insights into actionable recommendations to improve commercial performance.
  • Monitor competitor moves and industry trends to benchmark and differentiate Smart’s offerings.
  • Recommend improvements to products and services based on data.

Customer and market analytics

  • Research market trends and customer behaviour to find new business opportunities.
  • Analyse complex data to uncover actionable insights
  • Design research methods to test new product or service ideas.
  • Leverage customer segmentation, usage patterns, churn data, and NPS to inform proposition design.
  • Translate data insights into actionable recommendations to improve commercial performance.
  • Monitor competitor moves and industry trends to benchmark and differentiate Smart’s offerings.
  • Create clear reports and visualizations to present findings.
  • Detect unusual performance issues and investigate root causes.
  • Set up feedback tools to learn from customers and improve offerings.

Business Case & Financial Evaluation

  • Develop detailed business cases for new offers and strategic initiatives, including revenue forecasting, cost modelling, and ROI estimation.
  • Work closely with Finance and Commercial Planning to validate assumptions and secure internal approvals.
  • Recommend pricing strategies based on margin, customer elasticity, and market benchmarks.

Post-Launch Performance & Optimization

  • Track and analyse performance KPIs (acquisition, ARPU uplift, churn, ROI).
  • Conduct post-launch reviews to assess actual vs. forecasted performance.
  • Iterate on offers and campaigns to maximize long-term value and improve retention.
  • Coordinate with Digital, Sales, Customer Care, Product, and Network teams to ensure timely and successful launches.
  • Work with teams across the company to turn data into strategic plans. 
Job Requirements
  • Bachelor’s/master’s degree in business Analytics, Market Research, Economics, Statistics, or related field.
  • 2–5 years’ experience in market research, strategy, or data analysis.
  • Proven ability to use data to support business decisions and growth.
  • Skilled in Excel and data tools like Power BI or AI-based analytics.
  • Experience with statistical tools and anomaly detection.
  • Analyse the impact of changes to products or services.
Join Our Team – Apply Now

Thank you for your interest in joining Smart Axiata! To apply, please fill out the application form and upload your CV in DOC, DOCX, or PDF format (up to 3MB).

Kindly note that only shortlisted candidates will be contacted. We appreciate your time and effort in applying and look forward to reviewing your application.

For any inquiries, feel free to reach out to us at [email protected].

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