Phnom Penh, Cambodia – On March 11th 2026, Smart Axiata, Cambodia’s digital telco and integrated ICT solutions provider, and Grab, Southeast Asia’s leading superapp, today signed a Memorandum of Understanding (MoU) to explore collaboration opportunities aimed at enhancing customer experience through digitalization, digital services, and upgraded mobility solutions.
The collaboration covers several key pillars:
- Integrated Travel Solutions: Smart Travel SIMs will be paired with Grab Mobility services to provide tourists and travelers with an immediate, connected arrival experience in Cambodia.
- Redeemable Digital Rewards: SmartVIP members will soon be able to redeem their loyalty points for Grab e-vouchers, offering more ways to save on rides and food deliveries.
- Grab and Smart Bundles for Customers: Grab and Smart are exploring joint offerings that bring together connectivity and everyday digital services, creating added value and a more seamless experience for customers across both ecosystems.
Beyond consumer-facing initiatives, the partnership will also extend into Smart’s offices and B2B collaboration. Grab will introduce a range of initiatives for Smart’s corporate and retail ecosystem, and explore opportunities to support the broader business community through collaboration between Smart Enterprise and Grab for Business.
The collaboration brings together Smart Axiata’s 5G connectivity, widespread coverage, and digital ecosystem with Grab’s mobility and ondemand services, with a shared focus on making every day journeys and experience simpler and more seamless for customers across Cambodia.
“Digital services do not exist in isolation. In today’s digital age, connectivity and mobility go hand in hand. Whether you are a tourist visiting Cambodia for the first time, or someone who lives and works here, staying connected and moving seamlessly are both essential. This collaboration with Grab brings together meaningful connectivity and mobility solutions, helping to remove friction from everyday life,” said Ritesh Kumar Singh, Chief Executive Officer of Smart Axiata.
"Cambodia's digital economy is accelerating rapidly, and this partnership with Smart Axiata allows us to drive that momentum where connectivity meets convenience. By combining Smart's robust digital infrastructure with Grab's on-demand ecosystem—from Smart Travel SIM integrated with Grab Transport for tourists, to Smart 5G powering enhanced Grab Unlimited experiences—we're creating a seamless digital environment that removes friction from everyday journeys for both Cambodians and visitors.," said Mr. Sovannarot Kang, Grab’s Country Head, Expansion Region (Cambodia & Myanmar).
Mobility is an increasingly important pillar of Cambodia’s digital transformation. By combining Smart Axiata’s reliable network infrastructure with Grab’s mobility platform, the collaboration supports a more connected and customercentric digital and mobility ecosystem that aligns with how people live, travel, and work today.
The partnership further strengthens Smart Axiata’s ongoing expansion of its digital services and ecosystem, building on its existing offerings to deliver a broader range of solutions beyond connectivity. By integrating additional services such as digital solutions for enterprises of all sizes, enhanced connectivity for homes, and diverse content offerings, Smart continues to evolve its role as a comprehensive digital solutions provider for customers across Cambodia.
About Smart
Smart Axiata, a subsidiary of Axiata Group Berhad (Malaysia), is a digital telecommunications and ICT solutions provider delivering expansive 5G connectivity and integrated digital services across Cambodia, serving nearly 8 million subscribers. As a comprehensive mobile and technology brand, Smart is advancing Cambodia’s digital future by driving productivity, enriching digital lifestyles, and enabling inclusive economic participation—while embedding sustainability into its strategy through responsible network expansion, digital inclusion initiatives, operational excellence, and continuous innovation.
Backed by Axiata Group Berhad, one of Southeast Asia’s foremost telecommunications groups and partially owned by a sovereign wealth fund, Smart operates with robust governance standards, international best practices, and a long-term value creation mindset. This strong foundation reinforces its commitment to responsible growth and meaningful impact, contributing to Cambodia’s digital advancement, social progress, and sustainable economic development.
About Grab:
Grab is a leading superapp in Southeast Asia, operating across the deliveries, mobility and digital financial services sectors. With headquarters in Singapore, Grab’s serving more than 800 cities in eight Southeast Asian countries – Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam – Grab enables millions of people everyday to order food or groceries, send packages, hail a ride or taxi, pay for online purchases or access services such as lending and insurance, all through a single app. Grab was founded in 2012 with the mission to drive Southeast Asia forward by creating economic empowerment for everyone. Grab strives to serve a triple bottom line – we aim to simultaneously deliver financial performance for our shareholders and have a positive social impact, which includes economic empowerment for millions of people in the region, while mitigating our environmental footprint.