Barcelona – 04, March 2026, Smart Axiata has officially signed a strategic Memorandum of Understanding (MoU) with Prime Video, marking a new step in Smart’s journey to deliver richer digital lifestyle experiences for its customers.
The collaboration brings together Smart’s strong connectivity foundation and digital lifestyle innovation with Prime Video’s expansive catalogue of movies, series, and live sports content. Together, the two brands aim to make premium international entertainment more accessible and enjoyable for audiences across Cambodia.
The partnership reflects Smart’s broader ambition to continuously evolve its digital offerings in step with Cambodia’s fast-changing lifestyle and media consumption trends.
As customers become more connected, and more globally engaged, Smart remains focused on delivering innovative services that meet real needs while opening the door to world-class experiences.
“At Smart, we are constantly evolving our services around what our customers love and how they live,” said Ritesh Kumar Singh, CEO of Smart Axiata. “Our collaboration with Prime Video is part of that continuous effort to bringing world-class digital experiences to Cambodia and reinforcing our position as a true digital lifestyle brand.”
Prime Video is widely recognized for high-quality action and thriller series, gripping crime and espionage dramas, award-winning comedy-dramas, and a growing library of romance, young adults, and family-friendly content. Global hits such as The Boys and Tom Clancy’s Jack Ryan showcase cinematic storytelling and fast-paced excitement, while critically acclaimed series like Fleabag and The Marvelous Mrs. Maisel offer smart, character-driven entertainment that resonates strongly with today’s connected viewers. Prime Video's exclusive offerings include romance fan favorites like The Idea of You and popular coming-of-age series The Summer I Turned Pretty, alongside acclaimed Korean dramas such as Marry My Husband, GOOD BOY, and Spring Fever, delivering emotionally rich storytelling that captivates audiences across cultures. Prime Video also brings live sports to fans with NBA coverage, featuring exclusive games, world-class production, and expert commentary from basketball legends, delivering the excitement of the world's premier basketball league directly to viewers.
"We're excited to partner with Smart Axiata to bring Prime Video's world-class entertainment to more customers across Cambodia," said Nahshon Davidai, Vice President, Amazon Fuse. "This collaboration reflects our commitment to making premium content accessible and convenient for audiences throughout the region, offering Cambodian viewers seamless access to the global hits and exclusive libraries they love—all through their trusted telecommunications provider."
The MoU signing on 4 March 2026 during the Mobile World Congress in Barcelona marks the beginning of this strategic relationship. Technical and commercial preparations are currently underway, with rollout plans expected soon.
Customers are encouraged to stay tuned to Smart’s official channels for upcoming announcements on how they can start enjoying Prime Video through Smart.
About Prime Video
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. On Prime Video, customers can customize their viewing experience and find their favorite movies, series, and live events – including Amazon MGM Studios-produced series and movies Fallout, Heads of State, Reacher, Red One, Road House, The Accountant 2, The Boys, The Lord of the Rings: The Rings of Power, and The Summer I Turned Pretty; licensed fan favorites; Prime member exclusive access to coverage of live sports including NBA and acclaimed sports documentaries including Bye Bye Barry, Kelce, and Earnhardt.
About Smart
Smart Axiata, a subsidiary of Axiata Group Berhad (Malaysia), is a digital telecommunications and ICT solutions provider delivering expansive 5G connectivity and integrated digital services across Cambodia, serving nearly 8 million subscribers. As a comprehensive mobile and technology brand, Smart is advancing Cambodia’s digital future by driving productivity, enriching digital lifestyles, and enabling inclusive economic participation—while embedding sustainability into its strategy through responsible network expansion, digital inclusion initiatives, operational excellence, and continuous innovation.
Backed by Axiata Group Berhad, one of Southeast Asia’s foremost telecommunications groups and partially owned by a sovereign wealth fund, Smart operates with robust governance standards, international best practices, and a long-term value creation mindset. This strong foundation reinforces its commitment to responsible growth and meaningful impact, contributing to Cambodia’s digital advancement, social progress, and sustainable economic development.