Phnom Penh, Cambodia – 02 September 2026 – Smart Axiata, Cambodia's prominent telecommunications and integrated ICT solutions provider, and ISI Group, one of Cambodia's leading industrial groups, today announced a strategic partnership that officially begins with Smart becoming the preferred telecommunications and digital enabler of ISI Dangkor Senchey FC. The collaboration combines Smart's connectivity, infrastructure and digital expertise with ISI Group's extensive business and community ecosystem to create new opportunities for fans, communities, and businesses across Cambodia. 
Under the one year sponsorship agreement, Smart will support ISI Dangkor Senchey FC through a range of initiatives designed to enhance the football experience for supporters and the wider community. These include stadium and matchday branding, fan Wi-Fi services, live match streaming, digital fan engagement activities, ticketing integration, and player and coach outreach initiatives with students and young people. Smart will serve as the club's telecommunications and digital enabler partner throughout the sponsorship period. 
Football has become an increasingly important platform for community engagement and youth inspiration in Cambodia. Smart recognizes the role that sports, particularly football, can play in bringing people together, building community pride, and creating opportunities for young people. Through this partnership with ISI Group and support for ISI Dangkor Senchey FC, Smart aims to contribute to the continued development of Cambodian football while enhancing fan experiences through connectivity, digital innovation, and community-focused initiatives.
Mr. Ritesh Kumar Singh, Chief Executive Officer of Smart Axiata said:
"We are delighted to partner with ISI Group through the sponsorship of ISI Dangkor Senchey FC. Football has an extraordinary ability to connect people, inspire communities, and create shared experiences. Through this partnership, we look forward to delivering enhanced connectivity and digital experiences for fans while supporting the development of Cambodian football. At the same time, this sponsorship marks the beginning of a broader strategic relationship between two organizations that share a vision of empowering communities and accelerating Cambodia's digital future." 
Mr. Kang Sen, ISI E&C CEO and ISI Dangkor Senchey Club President said:
"We are pleased to welcome Smart Axiata as a strategic partner of ISI Dangkor Senchey FC. This partnership brings together two organizations with a shared commitment to innovation, community development, and building a better Cambodia. We are excited to begin this journey through football and look forward to exploring new opportunities together in the future." 
While the sponsorship of ISI Dangkor Senchey FC is the focus of today's announcement, both organizations see this as the first step in a broader strategic partnership. 
About Smart
Smart Axiata, a subsidiary of Axiata Group Berhad (Malaysia), is a digital telecommunications and ICT solutions provider delivering expansive 5G connectivity and integrated digital services across Cambodia, serving nearly 8 million subscribers. As a comprehensive mobile and technology brand, Smart is advancing Cambodia’s digital future by driving productivity, enriching digital lifestyles, and enabling inclusive economic participation: Embedding bedding sustainability into its strategy through responsible network expansion, digital inclusion initiatives, operational excellence, and continuous innovation.
Backed by Axiata Group Berhad, one of Southeast Asia’s foremost telecommunications groups and partially owned by a sovereign wealth fund, Smart operates with robust governance standards, international best practices, and a long-term value creation mindset. This strong foundation reinforces its commitment to responsible growth and meaningful impact, contributing to Cambodia’s digital advancement, social progress, and sustainable economic development.
About ISI Group
Since opening its doors as a humble, family-run steel roofing processing facility in 1997, ISI GROUP has grown into one of Cambodia’s most diverse corporations. Expanding across sectors, the Group has developed more advanced and sustainable solutions while improving everyday living.
Today, its companies are industry leaders in the steel and building materials, construction, industrial parks, real estate, and food & beverage sectors.
Modern processing facilities and world-class management systems allow the Group to introduce new construction materials to the local market and enhance how people build. Embracing new technology, ISI GROUP continuously deepens its capabilities to offer a more comprehensive range of products and services.
Utilizing its competitive advantage, the Group became the nation’s first pre-engineered building specialist and entered the real estate sector with a focus on human-led design. Its real estate portfolio ranges from high-rise buildings and community-focused shopping centers to award-winning, master-planned residential communities. In the food & beverage sector, ISI GROUP has pioneered café spaces that prioritize people and set the standard for local coffee culture.
Throughout this growth, ISI GROUP has never forgotten its roots, the values its founders built the Group on, and its commitment to bringing its people, customers, and society forward. That is why the Group invests in strengthening its corporate governance systems, promoting more sustainable solutions, and giving back to the communities in which it does business. Most importantly, ISI GROUP does business in ways that create and build a better living for all.