Senior Home Internet Planning & Performance Specialist

Smart Axiata is Cambodia’s leading mobile telecommunications provider, proudly connecting over 8 million customers across the country. As a member of the Axiata Group—one of Asia’s largest and most respected telecom groups—we’re more than just a tech company. We are a people-driven, purpose-led organization committed to shaping the digital future of Cambodia.

At Smart, we believe our people are our greatest strength. We foster a culture of innovation, agility, and continuous learning, empowering individuals to grow, lead, and make meaningful impact. From launching cutting-edge technologies like 5G to driving digital inclusion and sustainability, working at Smart means being part of something bigger.

Join us to thrive in a dynamic environment where your ideas matter, your growth is supported, and your work helps build a smarter, more connected Cambodia.

The incumbent is responsible for supporting strategic planning, business performance tracking, and customer segment analysis for the Home Internet (ISP) business. This role plays a key role in driving subscriber growth, improving revenue performance, and enhancing customer value by leveraging data insights, market trends, and segment-focused strategies.

This position is also responsible for managing ISP customer segmentation, analyzing user behavior, and working with cross-functional teams to recommend tailored propositions and campaigns for different customer groups. The role ensures that commercial actions are well-informed, data-driven, and aligned with the ISP business goals.

1. Business Planning & Performance Tracking

• Monitor and analyze key performance indicators (KPIs) such as subscriber growth, churn rate, usage behavior, and ARPU.
• Support in the development of periodic business reports, dashboards, and performance reviews.
• Assist in planning and forecasting exercises for sales, revenue, and customer base targets.
• Track the effectiveness of commercial campaigns and operational initiatives across regions.

2. Customer Segment Analysis & Support

• Analyze ISP user data to define segments based on behavior, usage, lifecycle stage, and revenue contribution.
• Identify insights on customer needs, preferences, and trends across different user segments.
• Recommend segment-specific strategies to improve acquisition, engagement, upselling, and retention.
• Work with CRM, marketing, and digital teams to support execution of personalized communication and offers.

3. Market & Competitive Intelligence

• Monitor ISP market trends, competitor activities, and pricing benchmarks to inform planning decisions.
• Identify opportunities to improve value propositions for key customer segments.
• Provide insights to the planning manager and commercial team to support product or campaign development.

4. Cross-Functional Coordination

• Liaise with the product, sales, marketing, and customer care teams to ensure alignment between business performance goals and execution.
• Assist in preparing data and recommendations for internal meetings, performance reviews, and strategic discussions.
• Support digital and IT teams in the integration and use of customer analytics tools and platforms.

5. Reporting & Insights

• Build and maintain weekly and monthly performance dashboards and segment-level reports.
• Conduct ad-hoc deep-dives into performance drivers, user churn, and usage behavior.
• Provide actionable insights and recommendations to improve commercial and operational outcomes.

• Bachelor’s degree in Business, Economics, Data Analytics, or a related field.
• Minimum of 3-5 years of experience in telecom, ISP, internet services, or data-driven commercial roles.
• Experience in performance tracking, planning, or customer segmentation is highly preferred.
• Strong analytical skills and proficiency in Excel, Power BI, or other data visualization tools.
• Good understanding of ISP services, customer behavior, and revenue drivers.
• Familiarity with CRM tools, customer lifecycle management, and campaign reporting.
• Strong attention to detail and ability to interpret complex data.
• Good communication and presentation skills, including the ability to translate data into business insights.
• Ability to work independently and collaborate with cross-functional teams.
• Proactive, organized, and solution oriented.

Thank you for your interest in joining Smart Axiata! To apply, please fill out the application form and upload your CV in DOC, DOCX, or PDF format (up to 3MB).

Kindly note that only shortlisted candidates will be contacted. We appreciate your time and effort in applying and look forward to reviewing your application.

For any inquiries, feel free to reach out to us at [email protected].