Phnom Penh- On October 30th, Smart Axiata announced the highly-anticipated arrival of its 4G LTE network in Siem Reap.

Speaking at Siem Reap’s Hard Rock Cafe, Smart CEO Thomas Hundt cited the rapid spread of 4G in Phnom Penh as a major reason to expand into Cambodia’s second city.

“The pick up rate of our 4G LTE network in Phnom Penh was fast enough that we knew it was time to expand beyond the capital” said Hundt. “Now people in Siem Reap will also be able to enjoy the latest and fastest in mobile internet technology.”

In January, Smart Axiata started to deploy its 4G LTE network – the first such network in Cambodia – in Phnom Penh, currently the fastest means of mobile internet access available worldwide. LTE (Long Term Evolution) is the fourth generation mobile telecommunication standard, by Smart currently deployed with speeds of up to 60 mbps. That’s around twelve times faster than 4G’s predecessor, 3G.

Smart is no stranger in leading the way in the mobile tech market. The company is Cambodia’s number two provider in terms of subscribers. Everyday, Smart helps six million people keeping in touch nationwide. Thanks to Smart’s commitment to provide its customers with the latest in mobile technology in the most affordable way, Smart subscribers are communicating today faster and easier than ever before.

Any device equipped with LTE band 3 technology can take advantage of Smart’s 4G LTE network, connecting to the network requires only a few simple steps. Subscribers need only to swap their current SIM card for a 4G LTE SIM card which can be done at any Smart Shop and requires only a 2 USD topup. After registering for Smart’s 4G LTE service, either to the monthly plan – 5 USD a month including 2 GB of data included (activation code *999*5#) – or the daily plan at only 10c/day (activation code *999*10#), customers will be ready to speed through Smart’s 4G network. Those without 4G-supported devices can purchase compatible models at any Smart Shop.

As Apple’s exclusive Cambodian mobile operator partner, Smart is also the nation’s only mobile operator company with official iPhone retail privileges. Thanks to this partnership, customers can currently pre-order the iPhone 6 and iPhone 6 Plus from Smart. Both models come with Apple’s official warranty, along with special packages available only from Smart. Apple’s most sophisticated phone to date is primed to help Smart customers experience the rapidly expanding 4G LTE network to the fullest. Smart postpaid subscriber can get the iPhone 6 without upfront payment using the iCombo 88 tariff with 2 years contract.

In bringing 4G LTE to Cambodia and spreading it across the country, Battambang, Kampong Cham and Sihanoukville will follow suit during the next months, Smart is helping Cambodia compete at in the highest tier of mobile technology. Like its 4G LTE network, Smart is moving fast. Keep up with Smart’s latest developments on www.smart.com.kh

About Smart

Smart Axiata Co., Ltd. is Cambodia’s second largest mobile telecommunications company serving 6 million subscribers under the ‘Smart’ brand. In January 2014, Smart launched its 4G LTE network and became the first mobile operator in Cambodia to provide true 4G services. Smart also provides 2G, 2.5G, 3G and 3.75G mobile services, supporting the very latest in multimedia and mobile Internet services as well as international roaming across more than 150 countries. Its extensive nationwide network coverage is available in all 25 provinces in Cambodia.

The company’s workforce consists of more than 800 people including local and foreign experts. Smart is committed to its customers, employees and the people of Cambodia in delivering its promise of improving their lives. “Live. Life. Be Smart.”

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