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Cambodia’s leading mobile operator, Smart Axiata, has officially signed a three-year partnership extension agreement with Major Cineplex by Smart, one of the country’s most prominent operators of movie theaters, following a highly successful initial three-year partnership. The partnership will now be extended to three new Major Cineplex by Smart cinemas – those in Poipet, AEON 3, and Lucky Mall.

The new partnership agreement reaffirms the strong collaboration between Smart Axiata and Major Cineplex by Smart beyond Phnom Penh.

“Smart Axiata and Major Cineplex by Smart are on the same page. We always strive to bring new lifestyle experiences to our customers through innovative products and services. I see this as a very successful partnership since many of our customers have been enjoying our offers. We are really excited about continuing our partnership, as we are leading brands that both offer new and exciting experiences to our valued customers,” said Feiruz Ikhwan, acting CEO of Smart Axiata.

Chy Sila, the director of Major Cineplex by Smart, described the partnership extension as an exciting development and expressed enthusiasm for collaborating with Smart Axiata to enhance the modern lifestyles and movie experiences of Cambodians by giving them access to thrilling entertainment.

“Smart Axiata is a digital lifestyle brand that constantly inspires innovation and creativity among Cambodians, especially those of the younger generation. This is exactly the kind of partner we are looking to embark on a journey with as Major Cineplex by Smart aims to bring the world’s best entertainment to the country,” he said.

Along with the partnership extending to the cinema’s newest locations, the collaboration will also see two promotions becoming available to mutual customers.

Smart Axiata Chief Marketing Officer Mila Kushiva, who introduced the new promotions, said: “We are honored and delighted to continue supporting the entertainment sector and film industry in Cambodia. And, through our collaboration with Major Cineplex by Smart, I am very pleased to share with you all our exciting promotional packages.”

  • The “Smart Movie Day” promotion will allow SmartVIP members to purchase a 2D movie ticket at a discounted price of only 1 USD and a 3D movie ticket for only 2 USD at any Major Cineplex by Smart cinema every Wednesday.
  • SmartVIP members can now also enjoy a special 20% ticket discount on VIP Hall screenings on any day of the week at any Major Cineplex by Smart cinema.

In addition to these promotions, to celebrate the partnership extension, SmartVIP members can claim a free regular-sized box of popcorn at any Major Cineplex by Smart cinema from November 18 to 20, 2022, with 100 boxes available for SmartVIPs at each location.

The long-standing partnership with Major Cineplex by Smart demonstrates Smart Axiata’s commitment to the Cambodian entertainment sector and film industry. The ongoing partnership has provided mutual customers with an abundance of benefits, such as priority ticketing lanes, ticket discounts, free tickets, invitations to exclusive screenings, and access to VIP lounges.

For more information and updates on Smart Axiata’s partnerships, visit the Smart Axiata website at https://www.smart.com.kh/ or Facebook page at https://www.facebook.com/SmartAxiata.

For more information on SmartVIP membership, go to https://www.smart.com.kh/get-smart/smartvip/.

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