Partnership with Hungama, India’s leading digital entertainment company and local entertainment powerhouse Hang Meas to provide to all Cambodian music lovers the best entertainment experience

Phnom Penh, 19th February 2019: Smart Axiata, Cambodia’s leading mobile operator, officially launched ‘Pleng’, a rebrand and complete revamp of the former Smart Music application, that combines the best ways to listen to music online and offline – wherever you are, whenever you wish. The event also witnessed the partnership announcement of Smart and Hungama as well as Smart and Hang Meas to maximize the availability of local entertainment content in Pleng.

Pleng by Smart, powered by Hungama, India’s leading digital entertainment company, is a digital library of more than 1 million Cambodian and international songs, the largest and most diverse collection in the Kingdom. Pleng’s radio-streaming service is curated by the finest DJs, offering a range of genres from local and international pop, rock, hip-hop, electronic to classic Khmer Rock ‘n’ Roll. With Pleng, users can shuffle their playlists, enjoy enhanced play features as well as follow their favorite artist profiles.

Available on both Apple App Store and Google Play Store, Pleng puts the entire entertainment catalog at the fingertips of Cambodian music lovers for free whilst allowing unlimited downloads or on demand streaming of world-class music as well as live radio for 99 cents per month. Pleng has also been built with a variety of technical improvements over the previous Smart Music app, making it faster, more responsive and easier to use.

Building on its digital lifestyle propositions, Pleng by Smart will provide Smart customers and other music lovers with an abundance of entertainment opportunities, leveraging its advanced mobile network. Besides that, it further strengthens Smart’s aim to raise awareness of the importance of legally protected intellectual property rights of musicians while at the same time creating opportunities for Cambodian artists to receive more recognition and royalties for their great work.

“Since 2015, Smart has led the way by being the first to launch a music streaming app in the Kingdom, promoting local artists and organizing many top-notch international concerts. Today marks another great milestone for us in promoting digital entertainment and supporting the rich musical landscape of which Cambodians are so proud of,” said Thomas Hundt, Chief Executive Officer of Smart Axiata.

“Alongside the appeal of its interface, simplicity and a wide range of local and international content from production houses like Hang Meas and Universal Music respectively, Hungama’s experience in offering mature front and back-end tech solutions will enable Pleng to revolutionize how millions of people across Cambodia access music, while at the same time ensuring that artists receive the recognition and financial rewards they deserve,” Thomas added.

Speaking about its strategic presence in Cambodia, Siddhartha Roy, COO, Hungama Digital Media said, “we are thrilled to strengthen our presence in Cambodia by working with the leading telecom provider, Smart Axiata. At Hungama, our focus is on providing a wholesome user experience by combining the power of choice with convenience. We are certain that Pleng’s enriching interface, extensive multi-genre library consisting of Khmer and English content, and unique features like gamification will help enhance the music streaming experience of its users.”

For Hang Meas, Pleng by Smart will expand the coverage of its locally produced content and is an exciting partnership which Eng Song Liep, General Manager of Hang Meas is looking forward to fully leverage: “The collaboration with Smart in bringing our artists’ music to Pleng is such an exciting opportunity for us. This rich platform will enable more artists to showcase their talent to millions of fans like never before.”

For local artists like Adda Angel, the release of Pleng by Smart further consolidates everyone’s efforts in promoting the Cambodian music industry: “I am honored to be included in a trusted platform like Pleng by Smart, which will inspire more young Cambodian artists to help bring more unique content to our music industry. The Cambodian music industry is certainly heading in the right direction!”

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