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PHNOM PENH, 28th October 2015 – Smart is proud to announce that Jessie J, an international super star from Universal Music will perform a Smart International Mega Concert at Koh Pich (Diamond Island), Phnom Penh on 12th December 2015.

Jessie J, the UK-born singer and songwriter, attracted the world’s first notice with her 2011 release of her debut album, ‘Who You Are’. In Cambodia, she is especially famous for her songs Price Tag and Flashlight amongst other mega hits of her such as Bang Bang, Do It Like a Dude or Masterpiece. Along the way, she received the prestigious “Critic’s Choice” BRIT Award, was crowned with the high honor of Sound of 2011 by BBC and reaped multiple MTV Music Awards.

Thomas Hundt, Chief Executive Officer of Smart said, “We redefined music entertainment and experience early May this year by bringing Demi Lovato World Tour to Cambodia. I cannot tell what who will come next year but today, I am at extreme excited to reveal another mega hit of the year, Jessie J in concert in Phnom Penh, brought to Cambodia by Universal and Smart.”

The Smart International Mega Concert is grand finale of the earlier announced Smart Mega Concert cum “I am the Fastest” National Competition across all 25 provinces. The search for the fastest man and woman of Cambodia will conclude with a big bang celebration starring Jessie J.

The concert is free for all. However, you need to collect your entrance pass from any Smart Shop nationwide, from participating partners or at specially deployed booth at the venue. As previously, we have three zones; namely White, Green and Premium. White Zone entrance passes are free for all while Green Zone and Premium Zone are available for Smart subscribers only. Smart subscribers need to activate the Green Concert Pack for 2 USD or the Premium Concert Pack for 20 USD respectively. For more information on the zones, entrance passes as well as where you can get them, please visit http://www.smart.com.kh/smart-mega-concert-jessie-j.

“Together with our strategic partner Universal Music Group we have made dreams of many come true. More than 25 000 fans of Demi Lovato were totally amazed by her concert and very soon Jessie J’s fans will be. On another note, I hope by bringing such world-class entertainment coming live into town kick off a mindset change amongst consumers as well as music industry participants to respect legal music and Intellectual Property Rights of artists. We are signing a strategic Memorandum of Understanding with local production houses such as Rainbow (Sunday), Town Production, M Production, Bigman Production, I’mTelco and Sun Records Asia, aiming to promote POSITIVE CHANGE in Cambodia ‘s Music Industry. With our Smart Music App, everyone can afford to listen, download and enjoy legal music with no boundaries while at the same time contributing to the artists.” Thomas added.

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