GigaGigs by Smart to revolutionize market research in Cambodia
Phnom Penh, 5th August 2019: Smart Axiata announced the launch of a new digital service called GigaGigs by Smart, an innovative mobile crowdsourcing platform that allows businesses to outsource simple but important tasks to the general public.
GigaGigs by Smart is a first of its kind platform to be launched in Cambodia that enables new ways for businesses to collect feedback and market data, while rewarding consumers who carry out the tasks. It is already widely used in other Southeast Asian countries like Malaysia.
“In the era of Big Data, businesses need access to up-to-date, relevant and actionable data to run their businesses more efficiently. With GigaGigs by Smart, businesses can crowdsource that data in a convenient and easy way as well as incentivize consumers for their involvement,” said Thomas Hundt, Chief Executive Officer of Smart Axiata.
Available on both Apple App Store and Google Play Store, this mobile application puts the entire catalog of tasks requested by businesses at the fingertips of any user for free. These tasks range from checking on behalf of a consumer goods brand to make sure retail stores are displaying their products properly to completing a simple survey on the quality of customer service.
The app also allows consumers to share their GPS location to show that the task was completed at a particular store and to upload photos or videos of the stores or products that they have been tasked to review. With GigaGigs by Smart, businesses will be able to gain valuable insights, perception and data that will help them to better serve their customers.
“Traditional ways of doing market research and gathering data are often slow and expensive but with GigaGigs by Smart, it is as simple as uploading a task to the app and then retrieving first hand ‘boots on the ground’ data from actual consumers,” added Kow Kuan Hua, Managing Director and Founder of GigaGigs Southeast Asia.