29th May 2014, Phnom Penh – In conjunction with 2014 FIFA World Cup Brazil, Sony and Smart Axiata proudly introduce Sony’s latest innovative devices, the Sony Xperia Z2 and the Z2 tablet. Both devices are 4G LTE enabled, so best powered by Smart’s 4G LTE! Smart offers in addition free voice and data as  service bundle.

The Xperia Z2 features the world’s best camera and camcorder with 4K recording built into a smartphone and is waterproof. The premium smartphone has the best display and comes with Digital Noise Cancelling technology. The Z2 Tablet is equally impressive as the world’s slimmest and lightest waterproof tablet.

To ensure every Cambodian feels the excitement of the 2014 FIFA World Cup and truly catches the football fever, Sony and Smart will jointly organize our own 2014 World Cup Table Soccer. In this competition, a team of two players will compete with another team according to the official rules by the International Table Soccer Federation (ITSF). This competition is exclusively for Smart subscribers only. To participate in the qualification round, Smart subscribers need to purchase and activate USD 2 Top Up on the spot during the event locations, but considering the recently launched SUPER 40 tariff – up to 40 minutes calls within network FREE every day, only Top Up required and Smart’s Xchange program, this Top Up is a small token only. There will be one winner team per day at each qualification round at various locations in Sihanoukville, Battambang, Siem Reap, Kampong Cham and finally at Phnom Penh. Total 16 winning teams from the qualification rounds will compete at the Final on 13th July 2014 in AEON Mall Central Court, the very same day with the Final Match of 2014 FIFA World Cup.

The Top Price for the winning team of the Final will be worth more than USD 2,000, including 2 Sony Xperia Z2 coupled with 2 Gold Numbers of Smart and 100 USD airtime each! The runners up will receive 2 Sony Xperia Z2 tablets coupled with 2 silver numbers of Smart and 50 USD airtime each, the 3rd place will receive 2 Sony Xperia M2 with 2 bronze numbers and 30 USD airtime each and the 4th place will receive 2 Sony Xperia E1 with 2 copper numbers of Smart and 20 USD airtime each. There will be also a Lucky Draw on the final day for all participating Smart subscribers with proud owners of new Sony devices and 400 prizes ranging from FIFA World Cup Footballs, T-Shirts and pouches, Smart Top Ups, Smart special numbers and Sony’s Fit Bands walking away.

Smart will also promote Sony’s Xperia Z2 smartphone and Z2 tablets during this period at all the event locations and all 27 Smart Shops nationwide. Any purchase of a Sony Z2 smartphone will be given an official 2014 FIFA World Cup football and comes bundled with FREE 1,000 min on net calls and FREE 1GB data per months for the next 6 months. All purchases of Sony Z2 tablets will be given an official Football Jersey and comes bundled with FREE 2GB data per months for the next 6 months.  All other Sony smartphones purchased during this period will be given FREE 1GB data per month for 3 months. All bundles come with FREE 4G LTE SIM cards and Smart’s unique 4G LTE service for the respective period.

“Sony utilizes cutting-edge design to make the slimmest lightweight tablet matched with Sony’s latest technologies to deliver a unique user experience.” said Alex Yee, Chief Representative of Sony International (S) Ltd Cambodia Branch.

“With Sony’s new range of dedicated accessories, customers can further enhance their usage experience whether for work or play, at home or on the go.”, he continued.

Alex Yee added “ As the official FIFA World Cup 2014 partner, we would like to wish all Sony Xperia users and Smart subscribers to have an exciting football season ahead with us. Taking this chance, Sony would also like to thank Smart and their team for making this event possible together with Sony!“

Thomas Hundt, CEO of Smart Axiata said “I wish all of you will enjoy watching the FIFA World Cup 2014. We hope the World Cup Table Soccer will add to your excitement during this period. With Smart having the fastest mobile internet in Cambodia and Smart’s most affordable data plans such as 100MB data a day for only 10cents or through Smart’s Xchange program, you will be able to receive the match results and news of the FIFA World Cup 2014 at all times. Moreover, Smart’s 4G LTE is now available across Phnom Penh downtown. Finally, we would like to thank Sony for making this World Cup Table Soccer tournament possible together with Smart. Ole ole ole…”

About Smart Axiata Co., Ltd.

Smart is the 2nd largest telecommunication operator in Cambodia, serving over 5.5 million subscribers. It operates 2G, 2.5G, 3G, 3.75G and now also 4G mobile services, supporting the very latest in multimedia and mobile internet services as well as international roaming across more than 150 countries. Its extensive nationwide network coverage stretches out to all 24 provinces in Cambodia.

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