Prepaid Proposition Specialist
Prepaid Proposition Specialist
May 31, 2022 | Consumer Proposition & Devices | 1 positions in Phnom Penh
Job responsibilities
The Prepaid Proposition Specialist is to be responsible for:
PREPAID PRODUCT CREATION, PERFORMANCE ANALYSIS & DEVELOPMENT
Research and Analysis:
- Research and analyze market conditions
- Identify key competitor and consumer trends
- Articulate market requirements and opportunities
- Identify opportunities for new product/tariff innovation and current product/tariff enhancements
- Work with research regarding product/tariff development
Product Planning and Management:
- Determine new product/tariff specifications, packaging, and other solutions that move consumers from time to time
- Define the long term strategy of the product/tariff and create road map
- Prepare product document necessary to launch a new product/tariff including Product Concept Paper, Business Case Proposal and Product Development Document (PDD) containing and product use cases to drive correct product implementation
- Develop pricing strategies and product policies
- Negotiate with suppliers or other related third parties
- Oversee future product development
- Manage and communicate with cross functional teams to get things done properly and timely
Product Marketing:
- Develop product marketing plan and event campaigns to generate product awareness and demand
- Plan product launch
- Liaise with MARCOM and sales team to help promote/sell product effectively and efficiently
- Support sales and marketing with the necessary product knowledge and technical expertise
- Conduct product presentations
- Develop sales tools and sales training material
- Supply sales with latest research and marketing information to help them close the gap and hit the right target
- Implement marketing plan in conjunction with all departments
- Drive ongoing improvement in sales and profitability
- Customer and End-User Support
- Manage product-related support, feedback and inquiries from users
- Coordinate market research to track customer and end-user feedback
- Monitor product inventory
- Use market feedback to inform product refinements and ongoing development
- Perform other tasks as required by superior
CUSTOMER LIFE CYCLE MANAGEMENT
- CLM Campaign development, planning, and forecasting
- Study, analyse, and understand on customers behaviour in order to offer the right campaigns to different kinds of subscriber
- Prepare Business Case/PDD, Product Go to Market planning & other proposals
- Coordinate with inter related sections to get all information/requirement in order to de-liver the good campaigns for the right segments
- Coordinating with cross-functional teams on new campaigns launch such as training and after sales service
- Ensure new campaign has been developed and tested properly before the launch
- Customer lifetime management (churn prevention & longevity)
- Develop usage campaign (increase more usage by up sale & cross sale existing products and other campaigns such as reload and, lucky draw, etc.)
- Coordinate with vendors or third parties when required
- Perform other tasks as assigned by the supervisor
Job requirements
Education & Qualification:
- Bachelor degree in relevant fields (Bachelor in Marketing is preferable)
Working Experience:
- 2 years of relevant experiences
- 1 year working experiences of customer relation is a benefit
Specific Skills:
- Good command of English, both in writing and speaking
- Good knowledge in Mobile Telecommunication is an advantage
- Communication skills
- Problem analysis and solving
- Strategic thinking
- Organizational and planning skills
- Creative, good judgment, and attention to detail
- Team player, stress tolerance, and customer orientation
- Quantitative and business analysis skills
- Knowledge of marketing principles and practices
- Good report writing skills and presentation skills
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