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Customer Life-Cycle Management Specialist

October 31, 2020 | Consumer Proposition & Devices | 1 positions in Phnom Penh

Job responsibilities

The CLM team is the revenue growth engine for Smart Axiata, housed within marketing. The nature of the work is inter-disciplinary, a combination of understanding advanced analytics, customer segmentation, marketing strategy and company’s positioning.
Get to know the role
The role is a balance of using data analysis to gain actionable insights (customer segmentation, churn analysis, incentive optimization) and working cross functionally to drive campaigns execution.
  • Design campaigns based on retention / monetization plans identified with objective to reduce churn rate & increasing demand
  • Assist CLM Manager to develop relevant retention / monetization campaigns & initiatives based on customers’ usage behavior (developing hypothesis, validating potential demand, developing business case and designing offers)
  • Execute and manage campaigns launched end-to-end, focusing on process automation
  • Monitor & track campaigns performance to ensure campaign effectiveness
  • Ensure post campaign diagnosis is done to evaluate campaign and to ensure continuous learnings for future campaigns
  • Assist CLM manager in day-to-day CLM operations

Job requirements

  • Bachelor’s degree in Marketing, Business, Economics, Finance, Analytics or relevant fields
  • Young graduates with <2 years’ work experience
  • Analytical with the passion of translating customers’ insights to impact via personalized campaigns
  • Strong ownership to lead end-to-end project management
  • Abilities in planning, prioritizing and organizing work effectively within a team
  • Open outlook, ready to embrace unfamiliar challenges to get things done

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