When Latelz was looking for a name and symbol for our new service in Cambodia, we felt that it was important to have one that simply reflects who we are as a company. We didn’t want it to suggest generic mobile phone services or features, nor did we want it to derive from a list of attributes gleaned from an impersonal market research report.
We wanted a name that was both inspirational and aspirational. We wanted a name that would connect on an emotional level with customers, partners, staff, and associates alike. One word that could tell the story of what we are trying to achieve — not only as a mobile service provider, but also as a proactive member of the Cambodian community. We wanted something intelligent and intuitive, like our mobile services. We wanted it to be perceptive and sharp, like our customers and staff. And we wanted something energetic and full of life, like the way our company is. In a word, we wanted something «smart».
We also wanted a vivid emblem. We wanted a logo that was stylish and bright, like our stores and customer service would be. We wanted something that expressed our commitment to intelligence, inspiration, and innovation. We wanted something that symbolized the connection between the people who would use our system and network. We wanted something simple, yet vibrant. The idea of three interlocked rings, in motion, seemed the ideal way to illustrate the intertwining of our services: intelligent, inspired, and innovative.
Choosing a color was never an issue. As a company committed to helping the planet earth and the people on it, we knew from the start that it had to be green — the color of life. Green is energy. Green is nature, growth, and renewal. In short — green is pretty much how people see the world today, and as a corporate citizen, we are no exception. We take «greener» approaches to the environment and how we live our lives. We waste less. We recycle more. We connect others to smarter technology today, so that our children can enjoy smarter lives tomorrow. Green is Smart.
Everyone wants to be smart, and everyone wants to make smart choices. That’s what our new mobile service is all about. Smart. Connected. Green. Smart Mobile, Smart life!